Make 2025 your year to Be Seen!
Pinterest Moodboard • Collaborative pre-prep to help communicate looks / styles / ideas that resonate with you before our photo session.
So, you need a new photo or series for your Website / Business / Social Media & LinkedIn Profile? Let’s do this! here’s how…
You have the power to decide how you will show yourself to your clients, your partners, even the world at large. Let the world see you in a whole new light. Picture yourself the way you want to be seen. What’s the message you are communicating to people with your image? The possibilities are limitless!
“Ok, Renee,” you may be saying, “but how do I know what kind of pictures I need?” I get it. I didn’t know either. This was all new to me as well when I was getting ready to design my site and have my picture taken.
I’m here to guide you through this process…
I did extensive research and worked with some top designers. I discovered there is a secret world out there involving image placement, typography, funnel shots, and yes, even your fabulous headshot or profile pic will have a different vibe depending on myriad factors.
In order to decide what you need, it helps to understand what’s possible. Then you can clarify what you want. Let’s start with the basics, at a minimum you need at least ONE fabulous headshot or profile picture; one where your eyes are connected with the viewer. I call this shot “speaking to the camera.” We want to “feel” you and your energy.
Additionally, there is the full body profile picture, a long banner image and so on...(see the list below along with a sample of images).
Think of this as your “bespoke” picture package. You can really make this what you want, these are just suggestions for your site. You get to pick and choose...
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
See the below section all about the “Essential Marketing Shotlist”, which will serve both you and your business well!
The Essential Marketing Shotlist
© 2025 Renée Vernon. All Rights Reserved.
Types of Essential Marketing Shots professionals typically have as a part of their business and communications / media PR kit:
1. Headshot, Profile Picture
2. Upper Full-Body Portrait
3. Long Header Banner (for websites & articles)
4. The Funnel
5. Your Story / Workspace / Home
6. What it feels like to work with you
7. “This is me” casual / Fun / Instagram
8. Show Your Personality / Creative / Artistic side
You can have a site with just one photo if you choose. But your audience, customers / clients often want to see and discover a bit more of you and what you do, in your element. They want a sense of what it may be like to work with you. Let’s face it, this is the age of Instagram and FB and people want to know as much as they can about you! Think of your image as your personal calling card.
These various images/shots types are considered essential, because they offer you the most flexibility to use in different ways across your website, editorial or social media needs. In our planning session, we’ll focus on determining what the content of these shotlist photos will be…to best communicate the message and style you want the world to see.
It’s my job to bring you out of hiding. What magic, what unique offerings do you and your company want to share? I would love to help you figure out how you want to be perceived.
I can’t wait for the world to SEE you!
Renée